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Cagayan Valley and Northern Philippine Islands

Cagayan Valley Triumphs at the 2024 ATOP Pearl Awards

Cagayan Valley Region made a remarkable impact at the 2024 Association of Tourism Officers of the Philippines (ATOP) Pearl Awards, securing multiple top honors and solidifying its position as a leader in Philippine tourism. Held in Koronadal City on October 10, 2024, the prestigious annual event celebrates the nation’s finest in tourism innovation, community engagement, and cultural preservation, recognizing the invaluable efforts of local government units (LGUs) and tourism officers.

Cagayan Valley’s strong presence at the awards was a testament to its continuous drive for tourism excellence, with notable wins across various categories:

Highlights from the Province of Cagayan:

  • Grand Winner for Best Practices in Community-Based Tourism (Provincial Category) for the iconic Callao Caves Eco-tourism Zone.
  • 1st Runner-up for Best Institutionalized Culture and Arts Program for the Cagayan Museum and Historical Research Center.
  • 2nd Runner-up for Sustainable Tourism for the innovative Provincial Farm School and Agri-tourism Center.
  • 2nd Runner-up for Best Event Hosting (Municipal Level) for Sanchez Mira’s successful 4th International Summit on Grey-faced Buzzard and Migratory Raptors.

Noteworthy Wins from Nueva Vizcaya:

  • Most Outstanding Tourism Officer awarded to Marichelle O. Costales, Provincial Tourism and Culture Officer.
  • Grand Winner for Best Brochure at the Municipal Level for LGU-Kasibu.
  • 1st Runner-up for Best Brochure (Provincial Level) for PLGU Nueva Vizcaya.
  • 2nd Runner-up for Best Sports Tourism for the thrilling King of the Mountain Trail in Kayapa (Municipal Level).

Achievements from Isabela Province:

  • Grand Winner for Best Souvenir Non-Food City Level for Gaddang Weaves and Beads of Cauayan City.
  • 1st Runner-up Best International Event Hosting for International Smart City Exposition and Networking (ISCENE) of Cauayan City, Isabela.
  • 2nd Runner-up for Best Tourism Month Celebration 2023 for Santiago City at the Independent and Component City Level.
  • 2nd Runner-up for Best National Tourism Week Celebration 2023 for PLGU Isabela (Provincial Level).
  • 2nd Runner-up for Best Sports Tourism for the Sports Extravaganza in Cauayan City.
  • 2nd Runner-up for Best Practices on Sustainable Tourism for Smart and Sustainable Cauayan City: Best Practices on MICE.
  • 2nd Runner-up for Best Institutionalized Culture and Arts Program for Rat-ratan in Echague (Municipal Level).
  • 2nd Runner-up Best Practices for Community-Based Tourism for Cauayan City Indigenous Peoples Livelihood Association

DOT Regional Director Troy Alexander G. Miano commended the region’s outstanding achievements, stating, “These awards are a reflection of the Cagayan Valley’s unwavering commitment to advancing tourism through innovation, sustainability, and community empowerment. Our LGUs and tourism leaders have worked tirelessly to create meaningful and immersive experiences for travelers.”

The Cagayan Valley Region’s success at the 2024 ATOP Pearl Awards highlights its growing influence in the national tourism scene, as it continues to champion responsible tourism and cultural preservation while driving economic growth through strategic initiatives.#

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